Glossary｜At a glance｜IR | Market Enterprise

term	Description
AIO	AI Optimization: Strategies to improve visibility, citation, and selection as an information source in AI-driven search results.
ARPU	Average Revenue Per User: The average recurring (stock-type) revenue generated per line.
Awareness Advertising	Brand Awareness Advertising: Marketing activities aimed at increasing recognition of a brand.
C to B	Consumer-to-Business: A business model where individuals provide products or services to companies.
C to B to C	Abbreviation for Consumer to Business to Consumer. A transaction model in which individuals buy and sell through a corporate intermediary, rather than transacting directly with each other.
C to C	Abbreviation for Consumer to Consumer. E-commerce conducted directly between individual consumers. Representative examples include auction sites, home-sharing platforms, and ride-sharing services.
Cash-Settled Forward Contract on Own Shares	For details, please refer to the following IR note (in Japanese): 'Explaining the cash-settled forward contract on own shares that generates derivative gains and losses' (published 25 October 2024) — https://note.com/ir_menter/n/n52433ee8dd45
Circular Economy	An economic model that contrasts with the conventional linear economy of mass production, mass consumption, and mass disposal. In a circular economy, resources are kept in continuous use — reducing environmental impact while enabling sustainable economic growth.
Contact Center	Market Enterprise's customer-facing organization, functioning broadly as a call center. It handles inquiries from prospective customers regarding the sale of unwanted items via telephone and email. The company operates two contact centers, located in Tokyo and Tokushima Prefecture.
Digital Marketing	A collective term for marketing methods that leverage the internet and digital technologies. It encompasses the delivery of targeted advertising and content to audiences via websites, social media, search engines, email, and video. Techniques include SEO, search advertising, social media management, content marketing, and marketing automation (MA). A key characteristic is the ability to measure effectiveness and make real-time improvements based on data analysis, enabling more precise targeting than conventional advertising.
DX (Digital Transformation)	The practice of leveraging digital technologies — including AI, cloud computing, IoT, and big data — to transform business models and operational processes, thereby strengthening competitiveness. DX initiatives enable improvements in customer experience and more agile responses to changes in the market environment.
EC (E-Commerce)	Abbreviation for Electronic Commerce. Refers to commercial transactions conducted over the internet, including online retail stores, online securities trading, and auction sites.
Generative AI	A category of artificial intelligence technology capable of automatically generating content such as text, images, audio, and video. Trained on large-scale datasets, generative AI can produce creative outputs and is applied across a wide range of fields including marketing, creative production, and programming assistance.
GX (Green Transformation)	Abbreviation for Green Transformation. A broad economic and social shift that aims to simultaneously reduce greenhouse gas emissions and enhance industrial competitiveness by transitioning the entire economic system toward clean energy.
Listing Ads (Search Ads)	Search-linked advertising that is displayed in response to the keywords a user searches. Advertisers are charged each time a user clicks on the ad. Prominent examples include Google Ads (Google) and Yahoo! Promotional Ads (Yahoo! JAPAN).
Machinery	Internal term referring to the company’s used agricultural machinery business segment.
Marketing Automation (MA)	A category of methods and tools that automate and streamline marketing activities — from lead generation and nurturing through to deal qualification. As customer numbers grow and the diversity of touchpoints increases, manual handling reaches its limits; marketing automation addresses this by collecting and analyzing customer behavioral data in real time and automatically executing optimal actions, such as sending emails to customers or making recommendations to the sales team.
Marketplace	An online trading platform where sellers and buyers of goods or services can participate freely.
MVNO (Mobile Virtual Network Operator)	Abbreviation for Mobile Virtual Network Operator. An operator that provides its own mobile communications services by leasing network infrastructure from major carriers, without owning its own physical network. Market Enterprise's Mobile Communications business (KashimoWiMAX) operates as an MVNO.
Net-Type Reuse	Online-based resale model: A reuse business conducted primarily through internet platforms.
Oikura	A bulk-appraisal and buyback matching platform to which resale shops across Japan are subscribed. Users can obtain simultaneous quotes from multiple recycling shops when selling unwanted items. The platform has increasingly partnered with local governments (public-private partnerships) to encourage residents to use Oikura before discarding bulky waste, contributing to municipal waste reduction efforts.
Operational Excellence	A state in which on-the-ground operations are so highly optimized — in terms of efficiency and quality — that they become a competitive advantage that rivals cannot easily replicate.
Owned Media	Media channels owned and operated by the company itself — such as corporate websites and blogs — used to communicate with stakeholders.
Reuse Center	Physical logistics facilities located in major cities across Japan, responsible for appraising, buying, storing, maintaining, and shipping second-hand goods. These centers form the operational backbone of Market Enterprise's mobile buyback (home-visit) service.
Sales Enablement	A systematic approach to continuously improving the performance of an entire sales organization. Through data analysis, training, and the introduction of tools, it builds organizational sales capability that does not depend on the skills of any single individual.
SEM (Search Engine Marketing)	Abbreviation for Search Engine Marketing. A set of customer acquisition strategies designed to drive traffic to a website via search engines.
SEO (Search Engine Optimization)	Abbreviation for Search Engine Optimization. One of the core SEM techniques, involving improvements to content quality and technical page optimization so that a website ranks highly when users search for relevant keywords on a search engine.
Stock Revenue / Shot Revenue	Terms defined by Market Enterprise for its Mobile Communications business. 'Stock revenue' refers to income recognized on a monthly basis throughout a user's contract period (i.e., recurring subscription fees). 'Shot revenue' refers to income recognized in a lump sum at the time a new line contract is acquired (i.e., one-time new-contract incentives).
Vertical Media	A specialist media outlet that focuses exclusively on a single theme or topic, providing in-depth coverage within that niche.